Taller 2

Taller unidades 3 y 4

Unidad 3

Online turism marketing

Masato Takamatsu and Koji Tsurumo

Japan Tourism marketing Co.

www.110.50.193.56/english/services/business/internet.php

  In today’s competitive environment, harnessing the power of the Internet is essential for the tourism industry. The Internet not only facilitates website advertisement and improved public relations, but also enables a company to cultivate customer relationships, extend its business network, and become more competitive.Japan Tourism Marketing (JTM) provides customized tourism Internet solutions.

JTM offers a wide range of Internet-related services that make your company more competitive. We provide comparison studies of competition websites, usability assessments based on task hehavior analysis, overseas Internet marketing research, localization of global sites, and Internet strategy development. With our wealth of development know-how and experience, we can also provide website development, marketing, and CRM development. Furthermore, we provide a website questionnaire survey system that allows clients to easily check customer satisfaction surveys or access consumer research on their own.

Técnicas de lectura: predicción, scanning y skimming

Seleccione un texto que tenga una imagen. Observe la imagen y conteste las siguientes preguntas. De acuerdo al título y la imagen:

¿Cuál cree usted que es el tópico que está a punto de leer?

El tópico, según el título y la imagen, a la mercadotecnia turística por Internet.

Luego lea el texto

¿Cuál es la idea general del texto?

Se refiere a una empresa llamada Japan Tourism Marketing (JTM) que ofrece soluciones turisticas adaptadas a sus clientes en internet

¿Que palabras se repiten?

Competitive, Internet, tourism, website, company, development

¿Que palabras se parecen al español?

Competitive, tourism, company, essential, facilitates, public, services, studies, localization, global, strategy, experience, questionnaire, system, clients, satisfaction, consumer.

¿Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto?

Estas palabras están el titulo: Online turism marketing

Y también en el gráfico donde se observan las palabras claves: client, Internet, costomer, turism market, marketing research analisys, Internet solution, research, consulting, marketing strategy,  planning, website development

¿De qué trata el texto? Lee el primer párrafo y el último o las últimas ideas del último párrafo.

El texto se refiere a la empresa Japan Tourism Marketing (JTM) que ofrece servicios de mercadotecnia a empresas de la industria turísticas que quieran  ser competitivas.

Unidad 4

Patrones de Organización de un Párrafo

Customer

From Wikipedia,

A customer (also known as a client, buyer, or purchaser) is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services. However, in certain contexts, the term customer also includes by extension any entity that uses or experiences the services of another. A customer may also be a viewer of the product or service that is being sold despite deciding not to buy them. The general distinction between a customer and a client is that a customer purchases products, whereas a client purchases services.

In a survey of nearly 200 senior marketing managers, 67 percent responded that they found customer metrics very useful.[1]

Three metrics are used to count customers and track customer activity irrespective of the number of transactions (or monetary value of those transactions) made by each customer:

Customer counts: These are the number of customers of a firm for a specified time period.[1]

Recency: This refers to the length of time since a customer’s last purchase. A six-month customer is someone who purchased from the firm at least once within the last six months.[1]…

A. Seleccione un texto relacionado con su área de experticia. Lea el texto y extraiga: Las definiciones y los marcadores de definición. 

·              Definiciones

A customer (also known as a client, buyer, or purchaser) is usually used to refer to a…

This is typically through…

….a client is that a customer purchases…

Three metrics are used…

These are the number of customers

This refers to the length of time since…

·              Marcadores de definición

Is, are, three are, these are, this referer

.Mohandas Karamchand Gandhi

 From Wikipedia,

Mohandas Karamchand Gandhi[1] (2 October 1869 – 30 January 1948) was the pre-eminent political and ideological leader of India during the Indian independence movement. A pioneer of satyagraha, or resistance to tyranny through mass civil disobedience — a philosophy firmly founded upon ahimsa, or total nonviolence — Gandhi led India to independence and inspired movements for civil rights and freedom across the world.[2] Gandhi is often referred to as Mahatma ([məɦaːt̪maː]; Sanskrit: महात्मा mahātmā or "Great Soul," an honorific first applied to him by Rabindranath Tagore).[3] In India, he is also called Bapu (Gujarati: બાપુ, bāpu or "Father") and officially honoured as the Father of the Nation. His birthday, 2 October, is commemorated in India as Gandhi Jayanti, a national holiday, and worldwide as the International Day of Non-Violence.

Gandhi first employed non-violent civil disobedience as an expatriate lawyer in South Africa, in the resident Indian community's struggle for civil rights. After his return to India in 1915, he set about organising peasants, farmers, and urban labourers in protesting excessive land-tax and discrimination. Assuming leadership of the Indian National Congress in 1921, Gandhi led nationwide campaigns for easing poverty, expanding women's rights, building religious and ethnic amity, ending untouchability, increasing economic self-reliance, but above all for achieving Swaraj — the independence of India from foreign domination. Gandhi famously led Indians in protesting the British-imposed salt tax with the 400 km (250 mi) Dandi Salt March in 1930, and later in calling for the British to Quit India in 1942. He was imprisoned for many years, on many occasions, in both South Africa and India.

Gandhi strove to practice non-violence and truth in all situations, and advocated that others do the same. He lived modestly in a self-sufficient residential community and wore the traditional Indian dhoti and shawl, woven with yarn he had hand spun on a charkha. He ate simple vegetarian food, and also undertook long fasts as means of both self-purification and social protest.

B. Seleccione otro texto relacionado con su área de experticia y extraiga las palabras de secuencia u ordenamiento del tiempo.

Marcadores de Tiempo

(2 October 1869 – 30 January 1948)

His birthday, 2 October

… first employed non-violent..

After his return to India in 1915, …

… Indian National Congress in 1921 …

Dandi Salt March in 1930

…and later in calling for the British to Quit India in 1942…

Idea general del párrafo

El texto se refiere al líder del movimiento de independencia hindú , Mahandas Gandhi, considerado uno de los padres de su nación, gran político e ideologo, primero en aplicar la desobediencia civil  sin violencia ante las autoridades británicas

Reflexión

Escribe una entrada final donde reflexiones sobre los aspectos de tu curso que te ayudaron a caminar esta aventura con éxito. Incluye los siguientes aspectos:

1. Clases en el salón y clases en el laboratorio

En el laboratorio, es una forma de conectarnos con las nuevas tecnologías y las nuevas vías de comunicación

2. Materiales: presentaciones PPP, diccionarios, teléfono, computadoras

Estos materiales fueron de gran ayuda en el proceso de aprendizaje, sobre todo las computadoras conectadas a Internet, que nos permitieron manejar más rápidamente los demás materiales utilizados.

3. Compañeros de clase

Fue un grupo excelente, centrado en el tema y participativo.

4. Uso del blog como cuaderno digital

Es una herramienta extraordinaria, que nos permite una mejor interacción con el facilitador.

5. ¿Puedes enfrentar un texto en ingles sin miedo?

Definitivamente

6. ¿vas a continuar leyendo textos en ingles?

Por supuesto, el material más actualizado que existe sobre mi tema de estudio está en inglés.